The mum & baby app launched in November 2018 and includes innovative features
1) self-referral can be done as soon as the woman is aware of her pregnancy
2)enabling women and their families easy access to accurate and up-to-date local maternity services information to confidently make choices about their maternity care provider, birth setting and other care options;
3) providing easy access to clinician-validated and locally pertinent information, which has been collaboratively approved, thus addressing the challenge of inconsistencies in information;
4) encouraging women and their families to actively participate in their maternity care by being prompted to co-create and share their digital care plans with the clinical teams.